Study on effects of shopping orientation on the consumers buying online in Punjab

Pankaj Jain1 & Dr. Gautam Bansal2

1Research Scholar I.K. Gujral Punjab Technical University. Email:          

2Dean, Department of Commerce (PCTE). Email:

 Volume VII, Number 1, 2017 I Full Text PDF

DOI: 10.25274/


Buying something online 15 years back seemed something very difficult for an Indian Consumer but  development of the World Wide Web has resulted in the creation of a new form of business i.e. electronic retailing (e-tailing) or web-shopping. Consumers these days are buying all the stuff from personal grooming to Groceries, apparels, mobile phones etc online. Thus, customers’ involvements in online purchasing have become an important trend. As such, it is vital to identify the determinants of the customer online purchase intention. The aim of this research is to evaluate the impacts of shopping orientations on the customer online purchase intention. A total of 523 respondents were asked questions on their shopping orientations and their products purchase. Efforts were put in to explore the linkage between their shopping orientation and the products they purchased. The findings revealed that impulse purchase intention, quality orientation, brand orientation, online trust and prior online purchase experience were positively related to the customer online purchase intention.

Keywords: Shopping Orientation, online purchase intention.

We are a Member of Crossref

Crossref Content Registration logo

Call for Papers

Under Continuous Publication Model

We are inviting papers and book reviews on any topic under the following broad disciplines throughout the year. Once the review process of the individual articles is completed, we will publish the articles throughout the year. As per the volume of contents, the articles will make an issue. At the end of the year the issues will be printed as a Volume.

Broad Disciplines:

  • Humanities: Sanskrit, Bengali, English, Music (Papers should be in English only)
  • Social Sciences: History, Archaeology, Geography, Philosophy, Psychology, Political Science, Public Administration, Economics, Education, Sociology, Sports Studies (Physical Education)
  • Management and Commerce: Commerce, Accountancy, Rural Management
  • Pure Sciences: Mathematics, Physics, Chemistry, Computer Science
  • Research Methodology
  • Vocational and technical Education

Content Types

We consider the following content types for publication:

  • Critical papers: Full-fledged critical articles (3000-5000 words).
  • Research findings: Reports from researches already under process may be sent as interim report (1000-2000 words).
  • Surveys: Findings from survey as critical report may be submitted (2000-3000 words).
  • Short communications: Scholarly findings or new insights into some area may be sent (1000-1500 words).
  • Conference/seminar papers: Conference/seminar papers (minimum 2000 words) may be submitted provided that the permission is taken from the organizers
  • Review of books not older than 2 years (500+ words)


How to Submit:

Where to Send
Send your submissions to and simultaneously.

Submission Deadline

Since we follow Continuous Publication Model, there is no deadline of submission. Once the review of the submitted articles is complete, we will publish the papers under an issue following four-month unit.


For queries please contact Chief Editor at or Managing Editor at